Leaving Tokyo Graphic Passport and the Centre Pompidou we headed for Carrousel de Lourve, an underground shopping mall attached to Paris’ greatest and most famous museum, the Louvre.
This would be home for Japanese fashion designer, Mihara Yasuhiro, originally known for footwear and his collaborations with Sports brand, Puma but has more recently moved to Men and Women’s wear. As part of Miharayasuhiro’s show for his current Spring/Summer 2012 collection for Paris Fashion Week, WOW created a unique interactive installation, based on a trailer they made for the collection entitled, ‘Ophelia Has A Dream’. It was in collaboration with Italian-born fashion photographer, Paolo Roversi. Miharayasuhiro has chosen to express his collection through the character of Ophelia. a fictional character in the play Hamlet. The girl is said to represent purity and innocence. John Everett Millais’ (1852) painting of Ophelia was an obvious inspiration for WOW’s Sendai creative team as they set about creating a live-action scene in a gold picture frame, as if it were an actual Classical painting, which you could also interactive with via Microsoft’s Kinect technology and included Music also composed by WOW.
The installation attracted a number of Fashionistas and Celebrities including Bryan Adams. The installation was live from Friday 30th September – Monday 3rd October.
WOW also worked with Miharayasuhiro on his Spring/Summer 2011 catwalk show in Paris.
WOW are celebrating 15 years in operations, starting originally as a commercial CGI company, they are now innovative, internationally renowned creators. With offices in Tokyo, Sendai and Florence- Italy, expect them to be invading London soon.
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